Jules Chéret

Jules Chéret is unquestionably the father of the poster. An artist and technician, Chéret brought color lithography to the highest levels of perfection by demonstrating how all the hues of the rainbow could be achieved with three or four colors. He literally created not only a new art form, but an industry as well. His training as a lithographer, superb draftsmanship and an exquisite sense of color enabled him to elevate the poster to new aesthetic levels. By the 1890's, Chéret 's posters were the joy of Paris and its billboards were infused with new life. Chéret proved the poster was art and demonstrated that artistic style and commercial value can co-exist and create a new sense of vision.