Jules Chéret is unquestionably the father of the
poster. An artist and technician, Chéret brought
color lithography to the highest levels of perfection by
demonstrating how all the hues of the rainbow could be achieved
with three or four colors. He literally created not only
a new art form, but an industry as well. His training as
a lithographer, superb draftsmanship and an exquisite sense
of color enabled him to elevate the poster to new aesthetic
levels. By the 1890's, Chéret 's posters were the
joy of Paris and its billboards were infused with new life.
Chéret proved the poster was art and demonstrated
that artistic style and commercial value can co-exist and
create a new sense of vision.