Art Frahm

Art Frahm, yet another Chicago area artist and a likely Sundblom-shop graduate, compares favorably with such master technicians in oil as Elvgren. But his significance comes out of his defining roles in two seemingly opposite pin-up categories.

Many of his works were outstanding examples of the glamour genre. His perfectly coifed, daring decolletage dressed beauties glowed in the midst of romantic soft focus settings.

Frahm was extremely diverse in his subjects. Even if one were not familiar with his fantastic pin-up art, they would instantly recognize his work for Coca Cola, Coppertone and Quaker Oats. Much of his fame is derived for inventing an entire set of calendar art playfully named the 'Panties Falling Down' series for Joeseph C. Hoover and Sons in the fifties. That form was so popular that the tradtion was continued by Jay Scott Pike and Al Brulé.

For a very funny view on Frahm's penchant for loose undergarments, check out this article on lileks.com!

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