Art Frahm, yet another Chicago area artist and a likely
Sundblom-shop graduate, compares
favorably with such master technicians in oil as Elvgren.
But his significance comes out of his defining roles in
two seemingly opposite pin-up categories.
Many of his works were outstanding examples of the glamour
genre. His perfectly coifed, daring decolletage dressed
beauties glowed in the midst of romantic soft focus settings.
Frahm was extremely diverse in his subjects. Even if one
were not familiar with his fantastic pin-up art, they would
instantly recognize his work for Coca Cola, Coppertone and
Quaker Oats. Much of his fame is derived for inventing an
entire set of calendar art playfully named the 'Panties
Falling Down' series for Joeseph C. Hoover and Sons in the
fifties. That form was so popular that the tradtion was
continued by Jay Scott Pike and Al
For a very funny view on Frahm's penchant for loose undergarments,
check out this article on lileks.com!