Haddon Sundblom

Born in 1899, Haddon Sundblom grew to over six feet tall and dominated the commercial art scene for decades. Often using himself as the model, Sundblom developed the image of jolly Saint Nick for Coca-Cola

While working for Sundblom's Stevens-Gross advertising agency in Chicago, Gil Elvgren refined his vision of wholesome, sexy young women... enjoying the simple pleasure of a refreshing Coke!

For more information about Sundblom and the history of his Santa Claus, check out his Dream of Santa book.